My main passion is helping businesses to not settle. Think in a predatory way. Try new angles. Create real momentum for transformation.
What is the real value of customer insight? More importantly, why the right focus is relevant - at work, in our everyday lives and even on the screen.
Some brands are simply distinctive and compete in their own competitive-less marketplace (and undoubtedly - enjoy all the benefits from that!). But how does one become distinctive? And why is it important in the first place?
‘Everything that used to be small is getting smaller. Everything that used to be big is getting bigger. And technology is to blame (or thank, depending on your field of work).' It's called simply - the Superstar Effect.