ABOUT

Vanja Ljevar

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Data Scientist. Social Psychologist. Brand Storyteller.

After years of working on research projects for globally recognised clients (from both academic and industry perspective) Tryanglist became an idea of mine in which I planned to combine my passion for data science techniques, advertising and psychology to change perspectives in creating customer insights.

Currently, I can be found as a PhD researcher at the UoN where I investigate customer perceptions and work as a teaching affiliate at the Business Analytics module.

My main goal is helping businesses to not settle. Think in a predatory way. Try new angles. Create real momentum for transformation.

MY MAIN SET OF SKILLS

Machine learning

Machine Learning

Machine learning

Deep Learning

Statistical Modelling

Statistical Modelling

SQL

SQL

Qualitative Methods

Qualitative Methods

Analyitics Using Python

Predictive Analytics using Python

PREVIOUS WORK

It starts and finishes with my passion for new ideas and understanding people

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Customer segmentation & customer profiling

IIntegrating transactional and survey data to obtain and describe segments of customers though their representative members

This kind of insights describe the customer base and point to the best ways of communicating with the target market.

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Customer behaviour & behavioural change

Translating psychological concepts in big data can shed light on understanding customer behaviours such as impulsivity, habitualness and brand switching

The results of this model was a rank of the most relevant psychological and behavioural traits that drive behaviours.

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Retention analysis & Brand storytelling

Detecting and understanding who the most profitable customers are.

Understanding which 'phase' of retention each customer is, helps us create personalisation with the goal of aligning brand storytelling with the world view of customes.

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