After years of working on research projects for globally recognised clients (from both academic and industry perspective) Tryanglist became an idea of mine in which I planned to combine my passion for data science techniques, advertising and psychology to change perspectives in creating customer insights.
Currently, I can be found as a PhD researcher at the UoN where I investigate customer perceptions and work as a teaching affiliate at the Business Analytics module.
This kind of insights describe the customer base and point to the best ways of communicating with the target market.
The results of this model was a rank of the most relevant psychological and behavioural traits that drive behaviours.
Understanding which 'phase' of retention each customer is, helps us create personalisation with the goal of aligning brand storytelling with the world view of customes.