Content creator at Tryanglist. Data scientist. Brand storyteller. Disrespectful of status quo. Dedicated doer. INTJ. Pizza enthusiast.
Across my career, my main goal was to find the right angles that help us understand what are the things that we should be measuring and to create insights so that a brand can relate to customers on a better, more personalised level.
We all have a real mixture of psychological traits, but we also share similarities with other people. This research was conducted to find how people with specific psychology characteristics react to COVID-19. Who are they, what are they like and - what are they afraid of the most?
Let's talk about the Rashomon effect and different versions of one truth