Content creator at Tryanglist. Data scientist. Brand storyteller. Disrespectful of status quo. Dedicated doer. INTJ. Pizza enthusiast.
Across my career, my main goal was to find the right angles that help us understand what are the things that we should be measuring and to create insights so that a brand can relate to customers on a better, more personalised level.
What is the real value of customer insight? More importantly, why the right focus is relevant - at work, in our everyday lives and even on the screen.
Some brands are simply distinctive and compete in their own competitive-less marketplace (and undoubtedly - enjoy all the benefits from that!). But how does one become distinctive? And why is it important in the first place?