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The Art Of
Customer Profiling

We Turn Minds 
Into Money

Discover our expertise

We apply predictive analytics, psychology and academic expertise to commercial challenges, to help brands really understand customers and develop a personalised approach to customer engagement, which further drives sales and loyalty.

We provide end-to-end specifically tailored service: combining innovative data science techniques as the basis for psychological insights and bespoke marketing and strategic recommendations.

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We deliver customer profiles and optimal targeting recommendations to allow brands to personalise ads and their communication channels, which further drive sales and loyalty.

EXPLORATION

DATAFICATION

PROFILING
 

RECOMMENDATION

SCALING

Our work is based on research, following years of academic and industry experience and successful work with world's greatest  brands.

01

INTEGRATED

End-to-end expertise to deliver holistic insights: from specifically designed surveys, over the data analysis to actionable insights into the wording, imagery, and tone-of-voice that will resonate most with customers and example targeting campaigns

02

ACADEMIC AND INDUSTRY EXPERTISE

Research expertise coupled with industry best practices. A unique combination of teams skills, academic research experience, state of the art predictive modelling, long-time industry experience and proven results

03

BESPOKE

Specifically tailored research and personalised nudging recommendations that best fit the bill

DATA SCIENCE

APPROACH

Delivering the right angle.

Our team combines state of the art analytics techniques, predictive modelling, statistical analysis and machine learning to exploit patterns and intelligently aggregate data and/or make forecasts about future performance. The tools and methods we use are rooted in peer-reviewed, cutting-edge research that brings killer insights, unavailable to off-the-shelf or reported qualitative and traditional quantitative research. Harnessing the full power of data provides an unparalleled competitive advantage. 

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MACHINE

LEARNING

STATISTICAL MODELLING

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NATURAL

LANGUAGE

PROCESSING

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SEGMENTATION

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CHURN PREDICTION

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PERCEPTION DETECTION

Image by Josh Maddocks

PSYCHOLOGY
APPROACH

People are not logical.

They are psychological.

Behavioural science research has demonstrated how different groups respond to different messages, including tone of voice, aesthetics and ‘nudges’.

For example:

  • Open people prefer more verbose messages

  • Conscientious people are ‘nudged’ by free gifts

  • Extraverts prefer diverse, stimulating aesthetics

  • Agreeable people like ethical brand propositions

  • Neurotic people are more risk averse

We will build a model of psychological ‘levers’ to pull for each segment that will nudge them into usage.

WHAT OUR CLIENTS SAY

We are truly impressed with the dedication, attention to detail, the sense of ownership and simply - how easy it was to collaborate with Tryanglist on this project.  

Vera Savic, B&H

SOME PARTNERS WE HAVE WORKED WITH

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LET'S CHAT ABOUT HOW WE CAN HELP YOU

  • Instagram
  • LinkedIn

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